"Kendra Scott Rewards Mobile Application." Illustrator and LiveSurface Context. 2018.
During my time at Kendra Scott, I worked in Marketing, specifically with the Web Design team, designing email layouts, blog post visuals, and promotional materials, as well as participating in an intern group project. Many of the email designs I created can be found on milled.com.
This internship was particularly valuable, because, as an intern, I worked cross-funtionally with other departments, such as Social Media, and learned about all of the moving parts that make a business successful in the corporate world. We had weekly "lunch and learns" with different department leaders, like the Head of Corporate Events and the Chief Operating Officer, as well as various teams, such as the Legal Team and Visual Merchandising team, where the speakers would discuss their career history and what lead them to work at Kendra Scott.
Throughout the ten weeks we spent at Kendra Scott, the 25 other interns and I collaborated on creating a hypothetical loyalty program for the company. Working with interns on a wide range of teams, like Marketing, E-Commerce, and Events, I was tasked with creating the content and overall design and layout for a mobile application. We decided to house our Kendra Scott Rewards program on an app because of the ease of access to information it provides for users. They can see their current membership status as well as input their personal information, which benefits the company, as it allows us to collect useful data on our customers. Along with this, the Style Guide page is a great asset for analyzing what styles our customers are drawn to and also incentivizes them to make more purchases, increasing our overall sales. Finally, the Events Page keeps our customer involved with the brand as they are constantly updated on new ways they can volunteer with Kendra Scott in their communities and earn points to advance to the next membership tier.